Hit The NOS - Star in your own Trailer gave people an action-packed trailer starring themselves behind the wheel in a Fast & Furious car stunt. We achieved this by blasting them with 2 air jets to make their faces wobble, recorded it in slow mo for that authentic epic action moment and take Hollywood standard green screen to the masses.
To make a complex activity super easy for global implementation, while maintaining NBCUniversal movie quality, we designed a pod that local markets could easily recreate. A cloud-based system controlled all the pods with Apple tech capturing user clips. There, we automated a post production studio to process content from 22 markets and 64 locations simultaneously, within 10 minutes. This was achieved through an industry first agreement to host Adobe After Effects across 50 render servers. The activity was deemed a huge success with over 22 million combined views of 40,300 users and 120,000 pieces of content produced across multiple social platforms.
