Horizon Interactive Award Winners - Web sites, DVDs, CD-Rom, Flash and more

HOME
2008 Winners BANNER AD / EMAIL AD

BEST OF CATEGORY 2008

#3323 UFC 71: Liddell vs. Jackson
RED Interactive Agency - Santa Monica, CA - USA

This innovative rich media execution promoted an important Ultimate Fighting Championship bout on live Pay-Per-View. The challenge was to maximize the impact of each and every impression by grabbing the users attention, conveying the excitement of the upcoming fight, introducing the fighters and building intent to purchase. Our strategy was to ensure that our tough-to-impress male audience saw the ad by having the fighters literally burst out of the traditional ad space onto the users webpage, using an auto-expand design. Users did not need to roll over to see both fighters, plus bricks and mortar dramatically flying out over the page. Following the auto-expansion, users are encouraged to select one of several UFC videos. Tune-in messaging is highlighted throughout the ad experience.

The explosive energy of this ad almost demanded that users take notice of the UFC brand and absorb the messaging and tune-in information. We repeated the fighters bursting on the screen on the UFC website for the same bout, providing creative continuity as users clicked through to find out more about the fight and the fighters.

ENTRY ID	TITLE		COMPANY	City	St/Prov
GOLD
2437	Save Darfur Banner Ad	Gold	GMMB	Washington	DC
2452	PBS "Save Your Nights" Ad	Gold	i33 communications LLC	New York	NY
2738	Dumm-e-Mail	Gold	Larkin/Volpatt Communications	Secaucus	NJ
2875	Knocked Up Video Channel Banner Ad	Gold	The Visionaire Group	Playa Vista	CA
2878	The Darjeeling Limited To Be Continued	Gold	The Visionaire Group	Playa Vista	CA
3156	Deadliest Catch	Gold	Crew Creative	Los Angeles	CA
3427	Ad Council / Think Before You Post --Public Service Announcement	Gold	AOL \| 360 Creative	New York	NY
3431	AOL / Platform -A Holiday Greeting	Gold	AOL \| 360 Creative	New York	NY
SILVER
2879	Family Guy: Blue Harvest Video Channel	Silver	The Visionaire Group	Playa Vista	CA
3154	Dirty Jobs	Silver	Crew Creative	Los Angeles	CA
3196	Samsung Mini Cooper	Silver	Cheil Communications America	Ridgefield Park	NJ
3299	Mercedes-Benz USA Fashion Week Swim Banner	Silver	Critical Mass	Chicago	IL
3332	philosophy "Evening" Campaign	Silver	Responsys	San Francisco	CA
3333	Tabula Rasa	Silver	Liquid Advertising	Venice	CA
3339	Empire Earth III	Silver	Liquid Advertising	Venice	CA
BRONZE
2435	NJ Not For Sale "Butt Buggs" Game Banner	Bronze	GMMB	Washington	DC
2436	Earth Justice "Save the Waterways" Banner Ad	Bronze	GMMB	Washington	DC
2451	Fox Sports "Chats" Ad	Bronze	i33 communications LLC	New York	NY
2732	Chase Mobile	Bronze	The Archer Group	Wilmington	DE
2876	NeoCash Cards	Bronze	the1stMovement	Los Angeles	CA
3197	Swan	Bronze	Cheil Communications America	Ridgefield Park	NJ
3199	Cube	Bronze	Cheil Communications America	Ridgefield Park	NJ
3207	Priceless Pep Talks from Peyton Manning	Bronze	MRM Worldwide	New York	NY
3247	Miss America Live	Bronze	Crew Creative	Los Angeles	CA
3308	Helio Drift	Bronze	Liquid Advertising	Venice	CA