2008 Winners
BANNER AD / EMAIL AD
BEST OF CATEGORY 2008

#3323 UFC 71: Liddell vs. Jackson
RED Interactive Agency - Santa Monica, CA - USA

 
This innovative rich media execution promoted an important Ultimate Fighting Championship bout on live Pay-Per-View. The challenge was to maximize the impact of each and every impression by grabbing the users attention, conveying the excitement of the upcoming fight, introducing the fighters and building intent to purchase. Our strategy was to ensure that our tough-to-impress male audience saw the ad by having the fighters literally burst out of the traditional ad space onto the users webpage, using an auto-expand design. Users did not need to roll over to see both fighters, plus bricks and mortar dramatically flying out over the page. Following the auto-expansion, users are encouraged to select one of several UFC videos. Tune-in messaging is highlighted throughout the ad experience.

The explosive energy of this ad almost demanded that users take notice of the UFC brand and absorb the messaging and tune-in information. We repeated the fighters bursting on the screen on the UFC website for the same bout, providing creative continuity as users clicked through to find out more about the fight and the fighters.

 

   
ENTRY ID
TITLE
COMPANY City
St/Prov
GOLD
2437
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Gold
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2452
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Gold
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Gold
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3427
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3431
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SILVER
2879
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The Visionaire Group
Playa Vista
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3154
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Silver
Crew Creative
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3196
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Silver
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Ridgefield Park
NJ
3299
Mercedes-Benz USA Fashion Week Swim Banner
Silver
Critical Mass
Chicago
IL
3332
philosophy "Evening" Campaign
Silver
Responsys
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3333
Tabula Rasa
Silver
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Venice
CA
3339
Empire Earth III
Silver
Liquid Advertising
Venice
CA
BRONZE
2435
NJ Not For Sale "Butt Buggs" Game Banner
Bronze
GMMB
Washington
DC
2436
Earth Justice "Save the Waterways" Banner Ad
Bronze
GMMB
Washington
DC
2451
Fox Sports "Chats" Ad
Bronze
i33 communications LLC
New York
NY
2732
Chase Mobile
Bronze
The Archer Group
Wilmington
DE
2876
NeoCash Cards
Bronze
the1stMovement
Los Angeles
CA
3197
Swan
Bronze
Cheil Communications America
Ridgefield Park
NJ
3199
Cube
Bronze
Cheil Communications America
Ridgefield Park
NJ
3207
Priceless Pep Talks from Peyton Manning
Bronze
MRM Worldwide
New York
NY
3247
Miss America Live
Bronze
Crew Creative
Los Angeles
CA
3308
Helio Drift
Bronze
Liquid Advertising
Venice
CA
 
   
 
 
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